Program Overview
The Executive Master in Event & Convention Management is designed for professionals who want to lead large-scale events, conferences, and conventions. The program focuses on event strategy, planning, marketing, risk management, and the latest technological innovations in the event industry.
Duration
- 10 to 12 months
(Flexible for Working Professionals)
Entry Requirements
- Minimum age of 32 with relevant working experience; OR
- Executive Bachelor in a related field; OR
- Other qualifications will be considered on a case-by-case basis.
Core Subjects (10 Modules)
- Strategic Event & Convention Planning
- Event Concept & Design Innovation
- Conference & Exhibition Management
- Marketing, Sponsorship & Media Relations
- Financial Planning & Budgeting for Events
- Risk Management & Safety
in Large-Scale Events - Technology & Digital Transformation in Events
- Hospitality & Guest Experience Management
- Leadership & Human Resource Management
- Industry-Based Project
Career Opportunities
- Event Director
- Convention Center Manager
- Corporate Event Strategist
- Exhibition & Trade Show Manager
- Entrepreneur in Event & Convention Industry
Fees
- RM8000
Pengenalan Program
Sarjana Eksekutif Pengurusan Acara & Konvensyen direka untuk profesional yang ingin mengetuai acara berskala besar, persidangan, dan konvensyen. Program ini memberi tumpuan kepada strategi acara, perancangan, pemasaran, pengurusan risiko, dan inovasi teknologi terkini dalam industri acara.
Tempoh Pengajian
- 10 hingga 12 bulan
(Fleksibel untuk Golongan Bekerja)
Syarat Kemasukan
- Berumur sekurang-kurangnya 32 tahun dengan pengalaman kerja yang relevan; ATAU
- Sarjana Muda Eksekutif dalam bidang berkaitan; ATAU
- Kelayakan lain akan dipertimbangkan berdasarkan kes ke kes.
Modul Teras (10 Modul)
- Perancangan Strategik Acara & Konvensyen
- Inovasi Konsep & Reka Bentuk Acara
- Pengurusan Persidangan & Pameran
- Pemasaran, Penajaan & Hubungan Media
- Perancangan Kewangan & Belanjawan untuk Acara
- Pengurusan Risiko & Keselamatan
dalam Acara Berskala Besar - Teknologi & Transformasi Digital dalam Acara
- Pengurusan Hospitaliti & Pengalaman Tetamu
- Kepimpinan & Pengurusan Sumber Manusia
- Projek Industri
Peluang Kerjaya
- Pengarah Acara
- Pengurus Pusat Konvensyen
- Strategis Acara Korporat
- Pengurus Pameran & Perdagangan
- Usahawan dalam Industri Acara & Konvensyen
Yuran
- RM8000